Lindsay Trinkle

Running an Online Contest

Running an online contest is a great way to increase traffic to your website, grow your followers, and increase engagement with your audience. Today’s consumers are bombarded with promotional content, offers and advertisements, so well-designed contests are a clever way to delight and provide value to your audience. Online contests are also a great way …

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Marketing Technology for Small Businesses

With more than half of the global population using the internet and smartphones, small businesses must be able to reach their audience digitally if they hope to remain competitive. Marketing and technology are becoming more and more intertwined for today’s businesses, making marketing technology (martech) an essential tool for growth. According to Scott Brinker, editor …

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Content Marketing

The ability to leverage the right content to connect with your customers is arguably the most important marketing skill of our time. Per dollar spent, content marketing generates about 3x as many leads as traditional marketing. So what is content marketing? According to the Content Marketing Institute, “content marketing is the marketing and business process …

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Nurturing: Converting Leads to Sales

If you’ve been following along with our Small Business Growth Series, you’ve learned how to clarify your brand (who you are) and how to identify your target market (who your potential customers are). Now let’s discuss how to turn those potential customers into sales. A lead is a potential customer that has shown an interest …

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Getting Your Message to the Right People

In the first post of our Small Business Growth Series, we explored brand identity, personality, and voice. Once you’ve created clarity around your brand identity and voice, the next step in customer acquisition is refining your understanding of who your target customer is. In order to get your message to the right people, you must …

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Finding Your Brand’s Voice

Our newest content series focuses on Small Business Growth Strategies, penned by Brookline Creative’s Business Development Director, Lindsay Trinkle.   For small business owners, the idea of formulating a compelling brand can feel daunting. Many business owners feel like the job is done once they have a logo and perhaps a website. This couldn’t be …

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