Marketing

Marketing Technology for Small Businesses

With more than half of the global population using the internet and smartphones, small businesses must be able to reach their audience digitally if they hope to remain competitive. Marketing and technology are becoming more and more intertwined for today’s businesses, making marketing technology (martech) an essential tool for growth. According to Scott Brinker, editor …

Marketing Technology for Small Businesses Read More »

Social Media

Whether you’ve just started your business or you’ve rebranded and got a fancy new website, odds are you’ll want to share it with the world in hopes to drum up some business. The best way to do that? Through social media, of course! Why Social Media There are a lot of people that spend copious …

Social Media Read More »

Social Media Ad Campaigns

Social media ad campaigns are a great way to raise brand awareness, drive customers to your website, generate leads for your sales team, fill an open job posting, and ultimately increase revenue. Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, and Slideshare all have paid advertising options that can help you meet all your business goals. Everyone …

Social Media Ad Campaigns Read More »

Power of Images: Faces

In my last post, I covered how to be smart with your images and avoid negative reactions by properly engaging sympathy and empathy. I mentioned that seeing another human face has psychological effects on its own. Let’s unpack that a bit. A basic understanding of the power of another person’s face as an image on …

Power of Images: Faces Read More »

Power of Images: Empathy & Sympathy

This past weekend, I drove by a billboard with a massive human toe on it. It took up about half the width of the billboard and went over the top of the rectangular sign. It was a huge toe … with serious toenail fungus. As you can imagine, the target of the billboard was people …

Power of Images: Empathy & Sympathy Read More »

Strategic Writing for Business Websites

Every company wants a great looking website, right? Good web design conveys credibility, professionalism and brand personality. Those qualities can help a business make the short list of a buyer who has begun searching around to solve some need. But when that buyer starts carefully comparing providers, and getting ready to make a decision, a …

Strategic Writing for Business Websites Read More »

How to Repurpose Content When your Market Changes

Early in this series on content auditing, I mentioned that a market shift is a good reason to reevaluate site content. There are two different ways the market can shift for a small business or nonprofit. First, your organization can change. From staff, to core areas of focus, to services offered, small businesses and nonprofits …

How to Repurpose Content When your Market Changes Read More »

The Basics of How to Write Value Propositions

The purpose of a content audit is two fold. First, only keep the best stuff on your site because simple = better. Second, make it easier for the right audience to see how valuable you are to them. So far in this series on content auditing, showing value has played second fiddle to what I’ve …

The Basics of How to Write Value Propositions Read More »

Advocating: Empowering Your Customers to Tell Your Story

The first three posts in our Small Business Growth Strategy series have focused on building your brand, identifying your target audience and acquiring customers. Hopefully you’ve been following along and have been able to successfully apply some of the ideas to your business – but our work here isn’t done yet. In this post, we’re …

Advocating: Empowering Your Customers to Tell Your Story Read More »

Nurturing: Converting Leads to Sales

If you’ve been following along with our Small Business Growth Series, you’ve learned how to clarify your brand (who you are) and how to identify your target market (who your potential customers are). Now let’s discuss how to turn those potential customers into sales. A lead is a potential customer that has shown an interest …

Nurturing: Converting Leads to Sales Read More »