Content Strategy

Running an Online Contest

Running an online contest is a great way to increase traffic to your website, grow your followers, and increase engagement with your audience. Today’s consumers are bombarded with promotional content, offers and advertisements, so well-designed contests are a clever way to delight and provide value to your audience. Online contests are also a great way …

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Social Media

Whether you’ve just started your business or you’ve rebranded and got a fancy new website, odds are you’ll want to share it with the world in hopes to drum up some business. The best way to do that? Through social media, of course! Why Social Media There are a lot of people that spend copious …

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Content Marketing

The ability to leverage the right content to connect with your customers is arguably the most important marketing skill of our time. Per dollar spent, content marketing generates about 3x as many leads as traditional marketing. So what is content marketing? According to the Content Marketing Institute, “content marketing is the marketing and business process …

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Optimizing and Maintaining Your SEO

As the internet continues to help businesses grow, companies all over the world are improving their website with search engine optimization (SEO) in mind. The good news is that producing high quality content and an easy-to-use website not only improves your search engine ranking, it also helps your customers. Here are a few tips that …

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“The Fold” in Web Design, Explained Simply

Inside the community of web designers, debunking the myths related to “the fold” has been a consistent labor of love for years now. Most folks understand that the concept of “the fold” comes from print, and that there are different screen sizes, and that it doesn’t directly translate. There’s plenty of questions that start there, …

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Power of Images: Faces

In my last post, I covered how to be smart with your images and avoid negative reactions by properly engaging sympathy and empathy. I mentioned that seeing another human face has psychological effects on its own. Let’s unpack that a bit. A basic understanding of the power of another person’s face as an image on …

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Power of Images: Empathy & Sympathy

This past weekend, I drove by a billboard with a massive human toe on it. It took up about half the width of the billboard and went over the top of the rectangular sign. It was a huge toe … with serious toenail fungus. As you can imagine, the target of the billboard was people …

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Strategic Writing for Business Websites

Every company wants a great looking website, right? Good web design conveys credibility, professionalism and brand personality. Those qualities can help a business make the short list of a buyer who has begun searching around to solve some need. But when that buyer starts carefully comparing providers, and getting ready to make a decision, a …

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Content Templates for Small Businesses and Nonprofits

You want to bring value to people with the work you’ve already done. From the basic concepts of how to begin a content audit, to the gritty details of how to structure a value prop, you’re a pro by now. But what does it all look like? Where the rubber meets the road, you need …

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How to Repurpose Content When your Market Changes

Early in this series on content auditing, I mentioned that a market shift is a good reason to reevaluate site content. There are two different ways the market can shift for a small business or nonprofit. First, your organization can change. From staff, to core areas of focus, to services offered, small businesses and nonprofits …

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