Tutorial

Running an Online Contest

Running an online contest is a great way to increase traffic to your website, grow your followers, and increase engagement with your audience. Today’s consumers are bombarded with promotional content, offers and advertisements, so well-designed contests are a clever way to delight and provide value to your audience. Online contests are also a great way …

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Social Media Ad Campaigns

Social media ad campaigns are a great way to raise brand awareness, drive customers to your website, generate leads for your sales team, fill an open job posting, and ultimately increase revenue. Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, and Slideshare all have paid advertising options that can help you meet all your business goals. Everyone …

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Optimizing and Maintaining Your SEO

As the internet continues to help businesses grow, companies all over the world are improving their website with search engine optimization (SEO) in mind. The good news is that producing high quality content and an easy-to-use website not only improves your search engine ranking, it also helps your customers. Here are a few tips that …

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Google Grants for Nonprofits

If you’re a nonprofit, Google Grants is a program that can help you increase the awareness of your cause, raise money, and find volunteers. Google Grants provides you with $10,000 worth of AdWords advertising every month, helping you get your message to people who are ready to help. Google Grants can help your nonprofit grow, …

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How to Add Tracking Codes and Pixels to WordPress

You built your website with a job to do. Every design element was meticulously chosen. Every page and post is carefully written. You’re here to grow your business or expand the impact of your nonprofit and your website is the key to making it happen. One of the best ways to make sure your site …

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How to Create Custom Sidebars for Genesis Themes

Remember my posts on free website builders? One of the biggest pitfalls I mentioned is that sites end up generic, both in looks and in functionality. If you’re reading this, you probably went with WordPress, and you’re probably looking for ways to enhance your site to fit the unique needs of your business or non-profits. …

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How to Use Pods with WordPress to Build a Team Member Page

Pods is yet another glorious WordPress plugin that allows you to take this website platform to new heights. Pods is built to extend the functionality of post types and fields built into WordPress or add new ones entirely. This blog post will teach you how to use Pods to connect the internal information you need …

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How to Sell Your First Product with WooCommerce

In my last post, I wrote about how to set up a “cartless” buying process for your WordPress site using Gravity Forms. The setup I mentioned is great if you have one or two products to sell or are using the form to collect donations for a non-profit. Folks hoping to run a more conventional …

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How to Sell Products with Gravity Forms

Isn’t buying stuff online cool? You get to click a few buttons, wait a few days (just enough time to think about something else) and suddenly a package with your name on it arrives. It’s like a tiny little birthday party. If you agree with me, and run a website to support your business, don’t …

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How to Accept Recurring Payments and Donations with PayPal Using Gravity Forms

In the past, I’ve written about how small businesses and nonprofits can build simple websites that look great and provide only the most necessary information. For many people, a clean site with great content is enough. For others, a website can be a great way to support their business or their mission. This blog post …

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